The all-in-one e-whitepaper for entrepreneurials

See Way to Wealth, by Brian Tracy.

One of the most important business skills you will ever learn is called “Zero-Based Thinking.” In zero- based thinking, you continually ask this question, “If I were not now doing what I am doing, knowing what I now know, would I get into it again today?”

Is there any part of your business, your product, price, promotion, place, packaging, positioning or people that, knowing what you now know, you would not start up again today, if you had to do it over?

It takes tremendous courage to admit that you have made a mistake, or that you are doing the wrong thing based on the current market. But facts are facts. If you would not get into it again today, your only question is, “How do I get out of this, and how fast?”

The only measure of any business activity is this: Is it working? Are you getting results? Are you generating sales, revenues and positive cash flow? If you are not, be prepared to change or even abandon the product, service or activity.

Nuff said, hands down.

See also How to Escape from Bad Decisions.

Photo courtesy of Mikko Nieminen